The goal of this project is to develop new and optimized Facebook ads that are targeted to the right audience Optimized ads can help you to spend your PPC budget wisely and see a positive return on your investment. I have created high-growth campaigns and managed them coherently to improve key metrics like ROAS, CTR, CPC, among others. To achieve this, I will utilize Facebook Ad best practices such as creating visually appealing and relevant content with a clear call to action.